Jennifer Easton

Community Profile

Jennifer Easton

Vice President, Marketing

International WELL Building Institute
Works in
New York, New York

Jennifer Easton serves the Marketing team at the International WELL Building Institute, drawing upon 7+ years of experience as an end-to-end marketer for the U.S. Green Building Council (USGBC) and its global green building standard, LEED. An energetic strategist and a dynamic storyteller, Jennifer has built her career in disruptive marketing for cutting-edge initiatives, rooted in her passion areas of sustainability and wellness. Prior to joining IWBI, Jennifer led a team at marketing agency Tierney, focusing on client TD Bank’s product and environmental campaigns. She also spearheaded corporate greening efforts and staff education. In her time at USGBC, most recently, Jennifer managed marketing for the LEED Dynamic Plaque, a groundbreaking building performance management and reporting platform. Earlier, she launched USGBC's expansive social media and blogging practice, spearheaded content marketing efforts including the launch of the USGBC member magazine and the popular LEED in Motion report series, and introduced marketing automation. Jennifer is a LEED Green Associate and a graduate of The George Washington University, where she studied journalism and geography. Find her in Philadelphia, traversing the city by bike, running along the Schuylkill or seeking out the city’s best tacos.

LEED Green Associate
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