Yan Tai

Community Profile

Yan Tai

Vice President, Marketing & Communications

International WELL Building Institute
Works in
New York, NY

Yan Tai plays an important role on the global marketing and communications team at the International WELL Building Institute (IWBI). With her combined experience in marketing, public relations, journalism, and international business development, Yan supervises all the marketing and communications efforts in Asia, leading the region to become a top performing market for IWBI. Yan has worked in dynamic backgrounds across several industries. By practicing clear and effective business communications, she has established a solid career trajectory, and built strong international footprints for brand exposure and market developments through her professional roles. Yan is valued as an integral part of various successful businesses. She was one of the original team members who opened up the IWBI China market in 2015 and has been a driving force for the market’s rapid success through broad adoption of the WELL Building Standard across all typologies. Prior to joining IWBI, Yan had solid experience in marketing, journalism, real estate, financial services, media relations, and higher education. Yan has a Master’s degree in journalism from Columbia University, and a Bachelor’s degree in English and Literature from China