Brand Style Guidelines

As a company focused on humans, it’s only appropriate that we speak and write like one too.

Here’s an example:
Although there’s a lot of technical information in our products, we strive to communicate about them in a way that’s clear, concise and easily digestible. When we launched our WELL Portfolio program, we thought carefully about how we would explain this robust program to our community- leaving out the technical information and getting down to the nuts-and-bolts.

Here’s where we ended up:
"We created WELL at scale to support a simple but powerful idea: when your people perform their best, so does your business. Designed to guide companies on a journey to implement, scale and assess proven well-being strategies and performance, WELL Portfolio is a comprehensive program that enables organizations to impact the well-being of many while improving their competitive advantage."

What we’re doing at IWBI is important, so we always talk about it with passion and energy.

Here's an example:
When it comes to topics relevant to human health, wellness, productivity and inclusivity, there’s a lot to celebrate. Our goal is to use our enthusiasm for the work we do to bring together a community. So when it comes to important milestones and global days of celebration, we want to observe them and contribute to the conversation.

Here’s where we ended up:
“Happy #InternationalWomensDay! In the words of one of the many women of the IWBI team: ‘Empowering women happens when leadership translates concepts into action.’ 🙌

-Xue Ya, President of IWBI Asia and leader of a team that is 73% women.”

We do the research on health and wellness so that you can focus on improving your building, business or community - and your life.

Here’s an example:
Among our roster of staff wellness experts, we’re fortunate to have a trained ergonomist at our headquarters. Here, we wanted to make her technical training and expertise accessible to all - since posture and positioning matter a lot to your health and how you feel throughout the day.

Here’s where we ended up:
"Our resident ergonomist said, 'You wouldn’t get in a car and begin driving down the freeway without adjusting the seat and mirrors to improve your comfort and performance. Why work that way from a desk?' Learn some insightful tips and tricks from the IWBI team to ensure that you’re staying productive and healthy in the office."