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Marketing & PR guidelines

Explore tools and resources to help you promote your achievement of the WELL Equity Rating.

Looking to tell your WELL Equity Rating story?

Promote your achievement

Congratulations! You have joined a community of organizations committed to building a workplace where everyone is valued and supported. From making initial announcements to sharing the news on your website and with staff- we've got you covered.

  • Announce your achievement

    Leverage our sample press release to share your WELL Equity Rating achievement with the world.

    Download press release

  • Share with your team

    Use our sample CEO letter to draft a communication about your achievement to employees, stakeholders or staff.

    Download sample letter

Social media toolkit

Showcase your achievement on social media using the hashtags #WELLEquityRating and #WeAreWELL. To get started, check out our social media toolkit, which includes sample posts and graphics.

  • Our commitment to creating spaces where everyone thrives is one of our key guiding principles, which is why we’re excited to announce we’ve achieved the @wellcertified WELL Equity Rating. Read more about our process here: [link to press release].

    Download the social graphic

  • "We're proud to have achieved the WELL Equity Rating, a designation from the International WELL Building Institute! The WELL Equity Rating is a set of evidence-based strategies from the WELL Standard for transforming how places are designed, operated and managed to create environments where everyone can thrive.

    Learn more about our commitment: [link to press release]."

    Download the social graphic

  • We know that “just enough” isn’t enough, so we’re backing up our commitment to creating spaces where everyone is valued and supported. Learn more about our work to achieve the @wellcertified WELL Equity Rating here: [link to press release].

    Download the social graphic

  • Our commitment to creating spaces where everyone thrives is one of our key guiding principles, which is why we’re excited to announce we’ve achieved the @wellcertified WELL Equity Rating. Read more about our process here: [link to press release].

    Download the social graphic

  • We know that “just enough” isn’t enough, so we’re backing up our commitment to creating spaces where everyone is valued and supported. Learn more about our work to achieve the @wellcertified WELL Equity Rating here: [link to press release].

    Download the social graphic

  • Our commitment to creating spaces where everyone thrives is one of our key guiding principles, which is why we’re excited to announce we’ve achieved the @wellcertified WELL Equity Rating. Read more about our process here: [link to press release].

    Download the social graphic

  • "We're proud to have achieved the WELL Equity Rating, a designation from the International WELL Building Institute! The WELL Equity Rating is a set of evidence-based strategies from the WELL Standard for transforming how places are designed, operated and managed to create environments where everyone can thrive.

    Learn more about our commitment: [link to press release]."

    Download the social graphic

  • We know that “just enough” isn’t enough, so we’re backing up our commitment to creating spaces where everyone is valued and supported. Learn more about our work to achieve the @wellcertified WELL Equity Rating here: [link to press release].

    Download the social graphic
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Look for the seal

Brand guidelines and seal usage requirements

The WELL Equity Rating™ seal consists of arcs assembled around the text “WELL Equity Rated'' along with the year that the designation was achieved. The arcs are reminiscent of those within the WELL Certification seal, and reflect the fact that the WELL Equity Rating criteria is made up of a subset of relevant features from the WELL Building Standard.

The WELL Equity Rating seal may only be used by projects that have achieved the rating for the year or year(s) indicated. Achievement of the rating is finalized when the project team confirms the WELL Equity Rating report is final. The rating is valid for one year. To remain an active WELL Equity Rated project and to be eligible to receive seals of achievement each year, the enrollment must be renewed annually and all rating requirements must continue to be met.

Enrolled projects that have not yet completed the WELL Equity Rating process or those that mark themselves as private within the WELL digital platform are not permitted to use the seal in any capacity.

Projects that have successfully achieved the designation will receive a WELL Equity Rating digital mark, as well as the opportunity to purchase or receive complimentary printed seals for onsite display directly from IWBI.

For additional guidance on the use of the WELL Equity Rating mark on websites, digital assets and hard copy collateral, as well as information about colors, please view the IWBI Brand and Style Guidelines .

In person

Printed seal guidelines for onsite display

The following guidelines pertain to physical, printed seals displayed on the interior or exterior of a WELL Equity Rated space.

  • All printed seals must be ordered directly through IWBI. To maintain seal integrity, WELL Equity Rated projects may only use the seals as provided by IWBI pursuant to IWBI instructions. Printing seals, creating stickers not provided by IWBI or any other use not explicitly permitted by IWBI in writing are are not permitted and constitute both a violation of the WELL Equity Agreement and intellectual property infringement.
  • The WELL Equity seal displayed on site must indicate the year(s) of their achievement. If a project achieves the WELL Equity Rating for multiple years, they may choose to display the most recent achievement or the original achievement alongside the most recent achievement.
  • The printed seal should be displayed prominently at the entrance of the building (e.g., front windows or doors). The seal should face outward and be placed between 4 and 6 feet above the ground, so that anyone who enters your space can see that your location is WELL Equity Rated. Keep the flow of traffic in mind when placing your seal.

Going digital

Digital mark guidelines for marketing purposes

The following guidelines pertain to the use of the WELL Equity Rating digital mark in marketing materials, website visuals and digital and hard copy collateral only.

  • The digital mark should only be used in digital or printed marketing materials. WELL Equity Rated projects are not permitted to leverage the digital mark to print their owner stickers for display on the interior or exterior of a space.
  • WELL Equity Rated projects should only use the seal or seals that correspond with the year(s) of their achievement. If a project achieves the WELL Equity Rating for multiple years, they may choose to use each graphic seal they earn in their marketing materials, or simply the most recent.
  • Enrolled projects that have not yet completed the WELL Equity Rating process or those that mark themselves as private within the WELL digital platform are not permitted to use the seal in any capacity.
  • WELL Equity Rating seals are awarded to specific buildings/spaces, not to entire companies, at a portfolio level or for multiple buildings. Project teams should only use the WELL Equity Rating seal in marketing materials to represent the specific project(s) that has achieved it, and may not imply in graphics or words that the mark applies to an entire company or portfolio.
  • Seal integrity: The WELL Equity Rating seals should always be used as-is, with appropriate sizing (see below for guidance), with no modification (stretching, separation, modifying any colors) to the mark’s elements.
  • Seal colors: The marks associated with the WELL Equity Rating seals should be used in only the colors displayed. Seals are offered in blue (#79a5c6) and transparent white.
  • Seal sizing: To maintain legibility, the WELL Equity Rating seals should never be used at a width of less than 200px. The seals should always be scaled to equal proportions to ensure no stretching occurs.
  • Clear space: The clear space should never be less than 50px. Clear space standards are provided in order to ensure that the WELL Equity Rating seals are clearly distinguishable in all applications.

Download the digital mark
Via text

Communications & PR guidelines

The following guidelines pertain to the use of the WELL Equity Rating digital mark in marketing materials, website visuals and digital and hard copy collateral only.

  • All public statements about the achievement of the WELL Equity Rating must be accurate and not misleading.
  • If the rating expires and is not renewed, then other than accurate, factual statements about historical achievement of the WELL Equity Rating, no other public statements may be made that are misleading or that suggest or imply that the building, facility or space continues to meet the requirements of the WELL Equity Rating.
  • Do say
    • [Company name] has achieved the WELL Equity seal for [number of locations] locations
    • [Company name] is WELL Equity Rated
  • Don't say
    • [Company name] is WELL Certified, registered, qualified, compliant, reviewed, verified, designed, certifiable, etc.
    • [Company name] is registered to pursue the WELL Equity Rating
    • [Company name] is certified for the WELL Equity Rating or is WELL Equity certified
    • [Company name] is pursuing WELL Portfolio, its portfolio is WELL Equity Rated, etc.
    • Project is WELL-ready or WELL-enabled, or any other term incorporating the WELL trademark that is not authorized by IWBI.

Send us your photos and testimonials

We’re always on the lookout for innovative organizations, properties and spaces to highlight on our social channels and to share with our community. Send us a message at marketing@wellcertified.com about your WELL Equity experience or photos for IWBI to consider for use in promotional materials (content submissions will be reviewed and selected for use at IWBI’s discretion).

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International WELL Building Institute, IWBI, the WELL Building Standard, WELL v2, WELL Certified, WELL AP, WELL Portfolio, WELL Portfolio Score, The WELL Conference, We Are WELL, the WELL Community Standard, WELL Health-Safety Rating, WELL Health-Safety Rated, WELL Workforce, WELL and others, and their related logos are trademarks or certification marks of International WELL Building Institute pbc in the United States and other countries.

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International WELL Building Institute, IWBI, the WELL Building Standard, WELL v2, WELL Certified, WELL AP, WELL EP, WELL Score, The WELL Conference, We Are WELL, the WELL Community Standard, WELL Health-Safety Rated, WELL Performance Rated, WELL Equity Rated, WELL Equity, WELL Residence, Works with WELL, WELL and others, and their related logos are trademarks or certification marks of International WELL Building Institute pbc in the United States and other countries.