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WELL Health-Safety Rating

Marketing and PR Guidelines

It's time to celebrate your health and safety commitment.

Looking to tell your WELL Health-Safety Rating story?

Promote your enrollment

Congratulations! You have joined a community of organizations committed to supporting the health and safety of their people.

  • Communicate your commitment

    Leverage our sample press release to communicate your commitment to health and safety.

    Download press release

  • Be social

    Join the conversation on Facebook, Twitter, LinkedIn and Instagram with the hashtag #WELLHealthSafety. Not sure where to get started? We've got you covered. Check out sample social posts and resources below designed to help you share your efforts with your network.

Sample social posts

  • "We can't predict the future, but we can be prepared for it. We’re excited to announce that [Property/Space] has committed to supporting the health and safety of our [employees/clients/customers] by enrolling in the #WELLHealthSafety Rating.
    Learn more: https://bit.ly/3eOBiOd"

    Download social graphic

  • "To help create safer, healthier spaces, [Company/Organization] is pursuing @WELLCertified’s #WELLHealthSafety Rating, verifying our [Property/Space] has implemented evidence-based strategies to help protect the health and safety of our [employees/clients/customers].
    Learn more: https://bit.ly/3eOBiOd"

    Download social graphic

  • "[Company/Organization] is pleased to announce that [Property/Space] is pursuing the #WELLHealthSafety Rating. Learn how you can prioritize health and safety and drive long-term resilience:
    Learn more: https://bit.ly/3eOBiOd"

    Download social graphic

  • "We can't predict the future, but we can be prepared for it. We’re excited to announce that [Property/Space] has committed to supporting the health and safety of our [employees/clients/customers] by enrolling in the #WELLHealthSafety Rating.
    Learn more: https://bit.ly/3eOBiOd"

    Download social graphic

  • "To help create safer, healthier spaces, [Company/Organization] is pursuing @WELLCertified’s #WELLHealthSafety Rating, verifying our [Property/Space] has implemented evidence-based strategies to help protect the health and safety of our [employees/clients/customers].
    Learn more: https://bit.ly/3eOBiOd"

    Download social graphic

  • "We can't predict the future, but we can be prepared for it. We’re excited to announce that [Property/Space] has committed to supporting the health and safety of our [employees/clients/customers] by enrolling in the #WELLHealthSafety Rating.
    Learn more: https://bit.ly/3eOBiOd"

    Download social graphic

  • "To help create safer, healthier spaces, [Company/Organization] is pursuing @WELLCertified’s #WELLHealthSafety Rating, verifying our [Property/Space] has implemented evidence-based strategies to help protect the health and safety of our [employees/clients/customers].
    Learn more: https://bit.ly/3eOBiOd"

    Download social graphic

  • "[Company/Organization] is pleased to announce that [Property/Space] is pursuing the #WELLHealthSafety Rating. Learn how you can prioritize health and safety and drive long-term resilience:
    Learn more: https://bit.ly/3eOBiOd"

    Download social graphic
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How to reference WELL

About IWBI
The International WELL Building Institute (IWBI) is leading the global movement to transform our buildings, communities and organizations in ways that help people thrive. IWBI delivers the cutting-edge WELL Building Standard (WELL), the world’s leading health-focused building standard. IWBI mobilizes the wellness community through management of the WELL AP credential, the pursuit of applicable research, the development of educational resources, and advocacy for policies that promote health and wellness everywhere. IWBI is a participant of the United Nations Global Compact, the world’s largest corporate citizenship initiative, and helps companies advance the UN Sustainable Development Goals (SDGs) through the use of WELL.

  • The official organization name is the International WELL Building Institute pbc. “IWBI” is the official acronym. Use the complete name on any first reference. Subsequent references in copy may use IWBI.

  • Consult the IWBI Brand and Style Guidelines for logo and mark usage.

  • NOTE: When using “IWBI” as a noun, do not precede with “the.” For example: Contact IWBI for more information.

Showcase your achievement

Seal placement guidelines

Once verified, you can use the designation “WELL Health-Safety Rated” and/or the seal.

The WELL Health-Safety seal will indicate the year the project achieved the rating and may only be displayed at the site of the WELL Health-Safety Rated project. Only seals printed by IWBI can be placed on the exterior of your location.

Be sure to feature the seal prominently at the entrance of the building (e.g., front windows or doors), so everyone who walks by can see that your space is WELL Health-Safety Rated. Remember to keep the flow of traffic in mind when placing your seal.

Look for the seal

Terms of use

  • The WELL Health-Safety seal is a visual mark for buildings and interiors that signals a commitment to evidence-based interventions that support human health.

  • The WELL Health-Safety seal will indicate the year the project achieved the rating (with new seals made available at each annual renewal) and may only be displayed at the site of the WELL Health-Safety Rated project.

  • To remain an active WELL Health-Safety Rated project and to be eligible to receive seals of achievement each year, the enrollment must be renewed annually and all rating requirements must continue to be met.

  • All public statements about the achievement of the WELL Health-Safety Rating must be accurate and not misleading.

  • If the rating expires and is not renewed, then other than accurate, factual statements about historical achievement of the WELL Health-Safety Rating, no other public statements may be made that are misleading or that suggest or imply that the building, facility or space continues to meet the requirements of the WELL Health-Safety Rating.

  • WELL Health-Safety seals are awarded to specific buildings/spaces, not to entire companies, at a portfolio level or for multiple buildings.

  • Project teams should only use the WELL Health-Safety seal in marketing materials to represent the specific project(s) that has achieved it, and may not imply in graphics or words that the mark applies to an entire company or portfolio.



For additional guidance on the use of the WELL Health-Safety Rating mark on websites, digital assets and hard copy collateral, as well as information about colors, please view the IWBI Brand and Style Guidelines (pp. 16-17).


Coming soon!

What to expect in your achievement package

Health and safety is all about the journey. That's why we are giving you access to new marketing resources and materials each step of the way.

Upon achievement, you will receive an email with access to a new promotional toolkit. This toolkit will also be accessible from the promotions tab of your WELL Health-Safety workspace upon achievement. The toolkit will include:

-Template press release
-Sample social posts and graphics
-Onsite collateral, including a table tent, poster and palm card
-Digital version of the seal
-Digital certificate
-Signed letter from IWBI leadership

Important note:
In addition to printed seals, you will also have access to a digital version of the WELL Health-Safety Rating mark. The digital mark can only be used for digital or printed marketing materials (ie. one-pagers, posters or table tents). WELL Health-Safety digital seals should always be used as-is, with appropriate sizing, with no modification to the mark’s elements. Projects are not permitted to print additional seals or stickers onsite. All printed versions of the seal must be ordered through IWBI in an effort to maintain the integrity of the seal in the market.

Relationship between the WELL Health-Safety Rating and other WELL projects and programs

Owners or operators can pursue the WELL Health-Safety Rating for projects independently, seamlessly using the rating as a stepping stone to achieve WELL Certification or integrating the rating as a milestone within their WELL Certification or WELL Portfolio journey.

The WELL Health-Safety Rating is different and distinct from the WELL Certification program. While projects that are pursuing WELL Certification can earn the WELL Health-Safety Rating as part of their certification journey, organizations enrolled to pursue the WELL Health-Safety Rating may not designate their buildings or spaces as WELL-registered or WELL Certified. WELL-registered projects have been registered with the intent of earning WELL Certification under the WELL Building Standard once the project is complete. A project that is registered can only be referred to as WELL-registered, and is not authorized to use the WELL Certified seals and/or logo. Registered projects may promote themselves in text (press releases, social posts, marketing brochures, etc.) using these PR guidelines, and will be eligible to use the WELL Certification mark once they achieve WELL Certification.

The WELL Health-Safety Rating is different and distinct from the WELL Portfolio program. While owners that wish to pursue the WELL Health-Safety Rating for multiple projects concurrently may do so through the multiple projects’ pathway, they may not designate their buildings or spaces as participating in the WELL Portfolio program.

If your project is WELL-registered, WELL Certified or subscribed to the WELL Portfolio program, please see additional guidance here.

Helpful resources

Get in touch

General: info@wellcertified.com
Communications & PR: media@wellcertified.com
Marketing: marketing@wellcertified.com

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International WELL Building Institute, IWBI, the WELL Building Standard, WELL v2, WELL Certified, WELL AP, WELL EP, WELL Score, The WELL Conference, We Are WELL, the WELL Community Standard, WELL Health-Safety Rated, WELL Performance Rated, WELL Equity Rated, WELL Equity, WELL Residence, Works with WELL, WELL and others, and their related logos are trademarks or certification marks of International WELL Building Institute pbc in the United States and other countries.