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Works with WELL

Marketing & PR guidelines

Explore tools and resources to help you amplify your health leadership and showcase products that have earned the Works with WELL mark

Looking to tell your Works with WELL story?

Promote your achievement

Congratulations! You have joined a community of organizations committed to the highest standards of health and material transparency. From making initial announcements to sharing the news on your website and social media - we've got you covered.

Lead with transparency

With a growing demand for material transparency, health has become a defining factor in the decision-making process for consumers around the world. The Works with WELL licensing program provides a tangible opportunity for your organization to demonstrate how your products align with specific strategies in the WELL Standard - the leading global standard for health.

Product packaging can be used as a significant medium to represent product transparency. Incorporating your personalized QR code and the Works with WELL seal on core marketing materials showcases your organization’s commitment to building connections with your customers through trust and transparency.

Social media toolkit

Showcase your leadership on social media using the hashtag #WorkswithWELL and #WeAreWELL. To get started, check out our social media toolkit, which includes sample posts and graphics.
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Don't forget to tag us

LinkedIn: International WELL Building Institute (IWBI)
Twitter: @WELLcertified
Instagram: @wellcertified
Facebook: International WELL Building Institute - IWBI

Look for the Works with WELL mark

Trademark authorization requirements

The Works with WELL mark can only be used for products that have met the Works with WELL licensing criteria and have been authorized by IWBI. Licenses to use the Works with WELL mark are granted solely with respect to specific products that have demonstrated alignment with a WELL feature. Thus, mark placement should be directly associated with a specific product that was the subject of a successful application; it may not be used generally in connection with the organization at large or with large classes of products or any products that have not been reviewed and authorized to use the mark by IWBI.

In the event one product or certain products have been authorized by IWBI to use the mark and other products by the same manufacturer have not been reviewed and authorized, then even if those non-reviewed and non-authorized products are related or similar to the reviewed products, the mark is not permitted to be used in connection with any such non reviewed and non-authorized products. For example, if an organization has a standing desk available in different finishes comprised of different materials, but only one or certain standing desks in certain finishes are authorized to use the mark and a standing desk using a different material has not been reviewed or authorized by IWBI to use the mark, the manufacturer is not permitted to use the mark in any manner that indicates or suggests that the non-reviewed and non-authorized products have been authorized to use the mark. Further, if a brochure or website lists various products made by a manufacturer, including authorized and unauthorized products, the mark can only be used in connection with the products that have gone through the Works with WELL review process and been authorized by IWBI to use the mark. Authorized products may use the mark on their websites, packaging, advertising, and marketing for so long as the license remains valid and solely in connection with the applicable product.

View the full trademark guidelines

Marketing and packaging guidelines

Products that have met Works with WELL licensing criteria will receive rights to use a digital mark provided by IWBI, as well as a personalized QR code and customized page in the product catalog.

  • Marketing materials: The digital mark can be placed on websites, product packaging, specification documentation, print and digital marketing collateral and education materials. Unique QR codes must always be featured next to or below the Works with WELL mark in digital and printed materials. The QR code links directly to the customized page in IWBI’s product catalog, demonstrating how the product meets the Works with WELL licensing criteria.

  • Product packaging: In addition to the digital use cases listed above, the mark can be placed directly on product packaging to showcase alignment with specific strategies in the WELL Building Standard. Unique QR codes must always be featured next to or below the Works with WELL mark in product and packaging materials. Placement of the mark and corresponding QR code may be featured on product packaging so long as placement of the mark does not suggest or indicate in any way that IWBI is involved in the manufacturing, design, supply, importing or retail process.

Download the digital mark

How to reference Works with WELL

Please keep in mind the following when drafting public statements:

Specific products must demonstrate they meet licensing criteria and receive authorization from IWBI before an organization can include public statements in marketing and brand materials and before the mark may be used in digital, product applications described above. The license is subject to annual renewal to remain active. All public statements about authorization to use the Works with WELL mark must be accurate and not misleading. If the license to use the mark expires and is not renewed, then all use of the mark in all media channels (digital, print, packaging, etc.) must cease and an off boarding and wind down plan shall be agreed upon with IWBI in order to confirm discontinuance of all uses of the Works with WELL mark. Other than accurate, factual statements about historical status, no other public statements may be made about a product’s association with the mark and no statements may be made that are misleading or that suggest or imply that the product continues to meet the licensing requirements of the Works with WELL program.

Leverage IWBI member benefits

Subscribers of the Works with WELL licensing program receive complimentary access to IWBI membership. Explore benefits in the membership tab in WELL online.
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Helpful resources

Get in touch

General: info@wellcertified.com
Communications & PR: media@wellcertified.com
Marketing: marketing@wellcertified.com

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Most Innovative Companies
+ World Changing Ideas

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15,654 credentialed WELL APs 13,293 registered

28,947 people
in 135 countries

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100,000+ commercial & residential locations participate in WELL across

6.31 BILLION sq ft in
130 countries

We are transforming health and well-being with our people first approach to buildings, organizations and communities.

International WELL Building Institute, IWBI, the WELL Building Standard, WELL v2, WELL Certified, WELL AP, WELL Portfolio, WELL Portfolio Score, The WELL Conference, We Are WELL, the WELL Community Standard, WELL Health-Safety Rating, WELL Health-Safety Rated, WELL Workforce, WELL and others, and their related logos are trademarks or certification marks of International WELL Building Institute pbc in the United States and other countries.

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International WELL Building Institute, IWBI, the WELL Building Standard, WELL v2, WELL Certified, WELL AP, WELL EP, WELL Score, The WELL Conference, We Are WELL, the WELL Community Standard, WELL Health-Safety Rated, WELL Performance Rated, WELL Equity Rated, WELL Equity, WELL Residence, Works with WELL, WELL and others, and their related logos are trademarks or certification marks of International WELL Building Institute pbc in the United States and other countries.